This article, “15 Ways to Generate Revenue for a Community News Site,” was written for hyperlocal online news sites — the competitors of most newspapers. But some of these ideas can easily be adapted for use by your own newspaper’s website. Here the first one: “Find a topic of interest to an audience and a particular advertiser. Have the advertiser put together a video to be aired on the site as a webinar. Readers sign up for it for free. The advertiser gets the names and emails of the attendees as possible sales leads in exchange for a sponsorship fee. A real estate agent might conduct a webinar on how to shop for a home, for example.” Let’s imagine, for instance, that you have a restaurant that’s known for making the best apple pie in town. Take your Flip camera down to the restaurant and let the owner show how to bake a great apple pie, step by step, on video. Then he/she can talk about the restaurant and the other pies they make there. At the end of the video (and you promote this at the very first to keep people tuned in), you offer a recipe if you click on a link — that helps to build the owner’s email list with the captured addresses. And who’s going to help the owner with the email campaign and tie it into your print and Internet editions? Your paper, of course!
Aren’t you tired of webspeak? Can you remember the days when we talked about readers, not uniques or pageviews? The Washington Post has decided to try a new language in its reports to the staff on readership of the washingtonpost.com: English. Pageviews have become “pages read”; unique visitors have become (drumroll here….) “readers.” As Ken Doctor, the newsonomics guru, notes in this post: “The idea: demystify foreign terms and turn them into what they are — stats any self-respecting journalist has to care about.” And results of these analytics are that the Post knows more about its readers – for instance, that 10 percent of its audience accounts for more than a third of its traffic, and that Facebook referrals are up 238 percent. If you want to read more about measuring traffic to your site, read this blog from Associate Director Andrew Chavez.
Traffic at newspaper Websites up 10 percent in the last quarter, according to Editor & Publisher