Business of News Hyperlocal news New media Newspaper websites Online news

Revenue-generating ideas for your website

This article, “15 Ways to Generate Revenue for a Community News Site,” was written for hyperlocal online news sites — the competitors of most newspapers. But some of these ideas can easily be adapted for use by your own newspaper’s website. Here the first one: “Find a topic of interest to an audience and a particular advertiser. Have the advertiser put together a video to be aired on the site as a webinar. Readers sign up for it for free. The advertiser gets the names and emails of the attendees as possible sales leads in exchange for a sponsorship fee. A real estate agent might conduct a webinar on how to shop for a home, for example.” Let’s imagine, for instance, that you have a restaurant that’s known for making the best apple pie in town. Take your Flip camera down to the restaurant and let the owner show how to bake a great apple pie, step by step, on video. Then he/she can talk about the restaurant and the other pies they make there. At the end of the video (and you promote this at the very first to keep people tuned in), you offer a recipe if you click on a link — that helps to build the owner’s email list with the captured addresses. And who’s going to help the owner with the email campaign and tie it into your print and Internet editions? Your paper, of course!

New media Newswriting Social media

Stylebook includes new social media guidelines

So is it smart phone or smartphone? Ereader or e-reader? And can you use “friend” as a verb now? The AP Stylebook has the answers in its new revision, which now includes guidelines for references to social media.

New media Online news Twitter

The Journalist’s Guide to Twitter

Leah Betancourt, the digital community manager at the Minneapolis Star Tribune shares some tips for journalists on how to use Twitter, the popular micro-blogging site.