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WaPo decides to speak English when it comes to understanding Web traffic

Aren’t you tired of webspeak?  Can you remember the days when we talked about readers, not uniques or pageviews?  The Washington Post has decided to try a new language in its reports to the staff on readership of the  English.  Pageviews have become “pages read”; unique visitors have become (drumroll here….) “readers.” As Ken Doctor, the newsonomics guru, notes in this post:  “The idea: demystify foreign terms and turn them into what they are — stats any self-respecting journalist has to care about.” And results of these analytics are that the Post knows more about its readers – for instance, that 10 percent of its audience accounts for more than a third of its traffic, and that Facebook referrals are up 238 percent. If you want to read more about measuring traffic to your site, read this blog from Associate Director Andrew Chavez.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.