Categories
Newswriting

AP finally changes spellings — look at the hyphens we’ll save

Tell your reporters to put down their cell phones and check their e-mail – there could be a message there from your correspondent in Calcutta. And other than the obvious fantasy of having a correspondent in Calcutta, there are three errors in the first sentence, according to the latest style changes from AP. Last week, the sentence would have been OK. This week, AP joined the rest of the 21st century in changing e-mail to email and cell phone to cellphone (same with smartphones). And under the theory that we should go along with the spelling favored by more than one billion Indians, Calcutta has become Kolkata (how long will it take you to remember that one?). Last year, AP changed web site to the more popular website. But we’re sure you’ll find a use for those extra hyphens somewhere . . .

Categories
Online news Paid content Subscriptions

Metered paywalls — a viable option for community journalism?

At the Center, we get questions about pretty much everything that goes on in local journalism, from how to get the school superintendent to stop flagrant violations of FOI laws to how to how fight Craigslist to whether or not you can pull a picture off Facebook and use it. But the issue generating the most queries, to paraphrase Hamlet, is this: to paywall or not to paywall; that is the question. And thus we probably have more Around the Web postings about paywalls than anything else. We try to pass along the commentary on this issue that’ll be the best use of your time, which is why we’re recommending Alan Mutter’s latest blogpost, ” NYT.com latest pay scheme can succeed, but…” Mutter addresses the experiment that has a lot of community journalism’s interest right now — the new paywall at The New York Times. Basically, it’s paywall lite, and it goes into effect March 28. The new plan will allow readers to see 20 articles a month for free. If you want more, you pay. Theoretically, the plan will allow the paper to generate pageviews with the free content while still generating revenue from those who want more Wlll it work? Might this be viable option for community newspapers in the future? Check out Mutter’s discussion of the Times’ version of a paywall — it’s a good overview of the whole issue, plus an interesting take on whether metering might be the next big thing for newspapers.

Categories
Uncategorized

Marketing and Branding workshop materials

This playlist includes all of the presentations from the Center's branding workshop held March 9-11, 2011 on the TCU campus.

If the player below doesn't load, you can view the slideshows on Slideshare here.

Categories
Uncategorized

Publication offers tax help for journalists

The taxman cometh, and here’s some help to figure out the types of questions we journalists have at tax-time: freelance income, home offices, travel and entertainment, royalties and other issues employees at community newspapers have. And if you’re struggling with your taxes, remember Jay Leno’s sage advice: “Worried about an IRS audit? Avoid what’s called a red flag. That’s something the IRS always looks for. For example, say you have some money left in your bank account after paying taxes. That’s a red flag.” Luckily, most of us in community journalism don’t have to worry about having money left over.

Click the link below and click on No. 36.