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How to create your newspaper’s online persona

Daniel Honigman, one of the Chicago Tribune’s social media presence, has some advice on how to mold your newspaper’s online persona. At the Tribune, Honigman was part of a team that created Colonel Tribune, a fictitious avatar who represents the news organization in social media circles.

His advice can carry over to newspaper of any size, and should fit just as well for community newspapers. If social networks are active in your community, Honigman’s advice could prove quite useful, and presents a more fun alternative than simply opening up a Facebook account under your newspaper’s name.

By Andrew Chavez

Andrew Chavez is a Web specialist at the Dallas Morning News. Before joining the News, he worked at the Austin American-Statesman and the Fort Worth Star-Telegram.