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‘Keep it short’ rule for online video may be out

A story in today’s New York Times chronicles the rise of online video and shows some recent statistics that indicate users’ attention spans are growing significantly. It may no longer be necessary to hit the less-than-90-seconds mark that not so long ago was the ideal length for an online video. “A few years ago, three minutes ‘watching’ your computer felt like a novelty; now, it’s as familiar as your television set,” said one online video producer.

By Andrew Chavez

Andrew Chavez is a Web specialist at the Dallas Morning News. Before joining the News, he worked at the Austin American-Statesman and the Fort Worth Star-Telegram.