Social media

Got four minutes? You need to watch this video

At the Center, we talk a lot about the Web and social media as being platforms that Texas newspapers cannot afford to ignore. Some believe us; some don’t. But please take four minutes and 22 seconds to look at this video – and remember that those who put none of their eggs in the new media basket will come to regret that decision. Not in 20 to 30 years, or when their grandchildren are grown, but probably in the foreseeable future. So give this a look and think about its implications. And if you’re motivated to action, one such action might be to sign up for our workshop May 27 on developing a Facebook strategy for your paper.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.