Here’s a startup to watch: it’s called Patch, and it’s a company that goes into towns without a community newspaper or where the paper is struggling and starts a hyperlocal Web site. Patch is exclusively advertising-supported. Advertisers can either buy the traditional ad or get an ad where they pay by page views — $15 per thousand at this point. Check out this Forbes article – Patch and other similar ventures are showing some success, and we predict that it won’t be long before more start popping up in Texas.
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