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Surving in the new media economy: some options

If you’re trying to get a handle on just what the options are for traditional media companies like yours in a new media world, check out this article. The options briefly outlined by the article are these: (1) Erect a paywall. (2) Put up a semi-permeable paywall (a fraction of articles are free to encourage readers to become paying customers). (3) Implement a metered system, where readers can read a certain number of articles a day and then must pay for further access. (4) Remain free – to try to get more readers and thereby create a site where advertisers will want to appear. (5) Create a better value for advertisers – in effect, turning the newspaper’s advertising department into a miniature advertising agency that offers creative advertising solutions. This article summarizes the various options out there right now, and it will help you think more concretely about what your online future may hold.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.