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When shooting high school football, don’t forget feature photos

Photo by Jason Fochtman

During a recent high school football game, the local band wore special 'Marching for Ryan' t-shirts during the game.

It sparked my curiosity, and I found the shirts were for a band member who marched his last performance that night.

The 16-year-old sophomore is scheduled to have his 15th and most invasive neck surgery to drain fluid and put in metal rods to support his head. According to his mom, doctors discovered a tumor when he was nine months old that required aggressive treatment. The radiation used to shrink the tumor weakened his neck muscles and has lead to Ryan having 14 surgeries.

Photo by Jason Fochtman

When covering high school football, or any sport for that matter, it’s easy to zone in on the action happening on the field and forget that there are photo opportunities away from the action.

Had I just showed up to shoot the football action on the field, I would have missed this great story and feature art.

From the band, cheerleaders, student section, student council and fans, there are many different organizations that come together to make up the game day atmosphere.

If I have the time, I try to get to the game an hour beforehand, that way I can get my laptop set up in the press box, grab a roster and head down to shoot pregame images.

You should have plenty of good late afternoon light to work with, so look for students hanging signs, parents bringing in concession food and the band unloading and getting ready to come into the stadium.

Most of the time, photographers gather around the field to get the photo of the teams taking the field, next time try going up in the student section and look for students cheering.

Last Friday, I spent the first few minutes of the game in the stands instead of on the sidelines.

I walked away with some great images that none of the other photographers got that evening.

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TCCJ adds two new consultants

The Texas Center for Community Journalism is happy to welcome two new consultants who will help to provide answers for the questions Texas community journalists ask. Joining the Center’s group of specialists are Max Heath of Shelbyville, Ky., and Michael Sherrod of Fort Worth.

Heath is one of the nation’s best-known specialists in postal issues and Sherrod is a pioneer in new media business models. They join TCCJ consultants with specialties in law, publication design, writing, advertising sales, freedom of information and innovative approaches to community journalism.

TCCJ consultants provide answers to questions sent in by community newspapers to the Ask an Expert feature of the Center’s website, www.tccj.tcu.edu. They also advise the staff of the Center.

Heath is a semi-retired postal consultant for Publishing Group of America (American Profile/Relish/Spry), and for Landmark Community Newspapers, Inc., a division of Landmark Communications. For 21 years he was executive editor and for 23 years corporate circulation director as well.

Heath writes a monthly Postal Tips column for Publisher’s Auxiliary. He was named to the Postal Service Mailer’s Technical Advisory Committee (MTAC) representing NNA in 1989 and is also on the national Periodical Operations Advisory Committee, and the rule-making Periodicals Advisory Group.

He received the National Newspaper Association’s President’s Award in 1989, 1997, and 2007, the Ambassador Award in 1992, and the Amos Award for service to NNA in 1994.The Postal Service presented him a Special Achievement Award in 1997.

Michael Sherrod has been a pioneer in the online world since 1985. At the Fort Worth Star-Telegram, he created and sold one of the world’s first electronic advertisements to AT&T through an innovative videotext news service he helped manage.

Sherrod founded or co-founded 10 companies, including DigitalCity.com. He served in senior management roles at AMR Information Services, AOL, Ancestry.com, and examiner.com where he was founding president & CEO.

He recently served as the first publisher of TexasTribune.org, a non-profit, non-partisan media site covering Texas government, politics and policy.

He is currently entrepreneur in residence at the Neeley School of Business at TCU.

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How to get sharp, in-focus football action shots

Editor’s note: This is the second of two blogposts on improving football photography at high school games.  The first one deal with how to handle bad lighting at high school stadiums. You can find it here.

In my last post, I talked about general ideas and hurdles that surround shooting a high school football game.

Now let’s look at what camera settings you could use.

More often than not, editors are looking for that one crisp action photo that tells the story of the game.

Some cameras have a “sports” settings, or as a friend once referred to it, “running man.” It’s a factory setting that will do all the guesswork for you to expose your image correctly. 

While that might seem great, my experience is that the camera guesses incorrectly more often than not when faced with one of my many dimly lit fields. 

Taking that setting out of the discussion, there are three settings most cameras have that we’ll look at in particular: AV, TV and M.

Before we get much further, a camera’s exposure is made up of three variables: shutter speed, aperture and ISO. A basic understanding of these three items will be important to understand the AV, TV and M settings.

Shutter speed is shown on your camera as a fraction, or sometimes just as a number like 250, and allows you to record a slice of time.

The higher the number, the shorter amount of time your camera captures — leading to more of those crisp stop-action photos. Obviously for sports, that’s what we’re looking for most of the time.

Recall from my last post: In general, you’ll need at least a shutter speed of 1/250th of a second (sometimes represented as 250) to stop action.  

Example shutter speed scale: (records a long time period) 1 second,…1/60, 1/80…. 1/250, 1/320, 1/400…1/2000 (records a short time period – sports and action)

Aperture deals with depth of field, or what’s in focus. The larger the aperture (the smaller the number like F2.8 – or just 2.8) the more blurred the background will be. The inverse would be true for a very detailed background. A narrow aperture, say F11.0, would give you a lot of focus. You’d use F11 for something very detailed, like a city skyline.

Example aperture scale: (Not much in focus – sports) F2.8, F3 F4 F5.6 F6, F8, F11 (Lots in focus – city skyline)

Most of the time, you’ll want the former so you can single out the player with the ball.

The last part of the equation is ISO, which measures your camera’s sensitivity to light. The lower your ISO, the less sensitive your camera will be to light. If you were out shooting on a sunny day, you could use an ISO of 100 because your camera has a lot of light to work with. Because you’re most likely shooting an evening football game, you’ll need a higher ISO because you have less light. As the game goes on, you’ll probably have to increase this because you’ll have less light to work with than when you started. 

Example: (Less sensitive – sunny day) 100, 200, 400,…..1250, 3200 (Very sensitive – evening) 

Why is this important? Because you’ll want the high shutter speed to stop action, your camera will take in less light because the shutter won’t be open long. To counterbalance that for correct exposure, you’ll need to make your camera more sensitive to the light it does take in for that short period of time.

TV:

TV or “S” as it’s sometimes labeled is a setting that stands for shutter priority. What that means is you will manually set the shutter speed and the camera will pick the aperture. Out of the three variables, you’re only adjusting two, meaning shutter speed and ISO are directly related.

The higher the shutter speed, the higher your ISO will need to be. If you’re shooting and find that you stop enough of the action to get a good shot at 1/400th of a second, you’ll need a high ISO (making your camera more sensitive to light) than if you were shooting at 1/250th. 

If you’re not ready to try your camera’s manual setting “M” yet, I’d suggest this for sports.

AV:

AV or “A” as it’s sometimes labeled is a setting that stands for aperture priority. What that means is you’ll manually set the aperture and the camera will pick the shutter speed. I typically don’t use this setting for sports, but it’s important to know what it does. If you wanted to show the crowd cheering or displaying the school hand symbol in unison, you could use this setting. You don’t have to worry about them moving as fast as the players on the field, and you want to show a lot of faces in the stands. Plus, you’ll probability need a slower shutter speed to let in more light because most of the light is directed toward the field.

Note: Some zoom lens change the aperture as you zoom in, meaning you’ll have less light to work with when you zoom all the way, than when you’re zoomed out. I’d suggest waiting for the action to come to you, instead of zooming all the way in, leading to more underexposed images (darker images). You’ll be able to shoot with higher shutter speed and still have a well-lit image if you stick with the zoom length that gives you the widest aperture (lowest number).

M:

M stands for manual or massively-intimidating setting. You are in complete control, which is both scary and empowering. You’re telling the camera that you know better than it does, so shut up and just take the darn picture. In the case of sports, I’d treat manual as dealing with two of the three variables. I’d set my aperture as low as it could go and then play with the shutter speed and the ISO like we did with TV. The difference is your camera won’t get to guess if it should use F2.8 or F8.0 to exposure your image. You’ll have already told it what to use.

Remember, one of the great things about shooting with digital is the LCD screen on the back of the camera. You can do the eyeball test. If you don’t like what you see, change the settings and try again.

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NNA keynote speaker: ‘The demand for what you do has never been higher’

“Newspapers are the backbone of educating Americans,” members of the National Newspaper Association were told Friday at the 125th annual convention of the organization in Albuquerque.

Dean Lowell Catlett of New Mexico State University was the keynote speaker for the opening session of the convention.

“The demand for what you do has never been higher,” Catlett said.

More than two dozen Texas newspaper men and women are at the convention.

Chad Ferguson of Columbus is the president of the Texas Press Association and carried the state flag during the opening ceremonies.

Postal issues top the convention agenda followed closely by digital programs.

Max Heath of Shelbyville, Kentucky, chairman of NNA’s postal committee had a session on problems related to USPS plans to close many more post offices in the near future.

Two Texas newspaper men are past presidents of the national organization including Jerry Tidwell, publisher of the Hood County News in Granbury and Roy J. Eaton, retired publisher of the Wise County Messenger in Decatur.

Another program set for Friday was “Beyond Libel”, which covered legal pitfalls in the digital age and how to avoid them. The convention ends Saturday afternoon.

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Ideas on how to improve high school football coverage

An exhibit currently at the Texas State History Museum chronicles the impact of high school football on Texas. But if you’re a Texas journalist, you don’t need this exhibit to remind you that football is king in Texas, and the king holds court every Friday night.

And that’s why football gives community newspapers one of their best opportunities to establish themselves as the go-to source for the latest news in town. Since almost nothing is bigger than the week’s game, community papers should make sure that they are the definitive source of news and information on that game. Nobody should beat us. We should have more news, more pictures, more features, more stats … and have it quicker than anyone. If your readers can find photos of the game, and reactions to the game, on Facebook before they can find them on your site, you’re missing a great opportunity.

Maybe there was a time when people would wait until next week when your paper came out for game news. No longer. But the same digital media that make everyone a publisher also give us some great opportunities to take the lead in covering high school football.

Here are some resources that will help you re-think what you’re doing to cover games:

Take time to read Steve Buttry’s great piece on Tweeting and liveblogging high school football. And even if Twitter isn’t that big in your town, you can use your game coverage to build your Twitter audience – and then use Twitter to promote everything from your website to your upcoming editions. Run house ads to say you’ll be Tweeting the game, and remind anyone with a computer that Twitter is free and starting an account takes only minutes. And as Steve shares in this blog, you’re not just Tweeting the game yourself – you will “curate” the Tweets of others by establishing a hashtag where everyone in the stands with a smartphone can comment on what’s going on in the game itself. Check out Steve’s blogpost – it’ll get you started. And if you already have a “Twitter presence” at your high school games, or if you’re liveblogging them, let us know at the Center by emailing [email protected]. We’d like to share your story.

Looking to improve your photos of the games? The Center is publishing a series on sports photography by Texas photojournalist Jason Fochtman. Check out his first blog on photography in poorly lit stadiums – if you haven’t seen it already – and watch for Jason’s future pieces.

And take time to re-evaluate your coverage in general to make sure you’re getting everything possible out of the games, and attracting as many readers – and advertisers – as you can. A good way to do that is by looking at Andrew Chavez’ blog post on football coverage that ran earlier on the TCCJ website.

You won’t want to do everything in this grab-bag of ideas – but if you find only one or two that will work at your paper, you’ll be attracting more high school football fans to your website and your newspaper.

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How to handle bad lighting at high school football stadiums

Editor’s note: This is the first of two blogposts on improving football photography at high school games.

If there is anything I’ve learned going into my third year photographing sports in the world of community journalism, it’s assume your stadium/gym lighting will be that of a bat cave, and that you’ll be expected to come away with a good photo with company gear that’s far from top of the line.

We’re going to look into ways you can cover a football game given those two constraints.

First, we need to get some general understanding about football stadium lighting out of the way.

If you were high in the stands, you would see that not all parts of the field get the same amount of light.

The less light you have, the harder it will be to have properly exposed photos.

Football fields have the most light directed at around the middle of the field, specifically the 50 yard line.

The light drops off as you get further away from midfield and as you go closer to the sidelines.

There is also a light dropoff around the 10-to-15 yard line and typically a significant lack of light in the end zone (that fact has always amazed me given the focus of the sport).

That might seem as one more strike against you, but understanding stadium lighting can help you maximize not only your efforts, but also your effectiveness as a photographer.

Now that we have an understanding of stadium light and its limitations, how can we use that to our advantage?

The best way is not to rely solely on it in the first place.

High school football games typically start with about an hour of decent evening sunlight left, giving you an hour to capture the best-lit images you might get all game.

That’s an hour you and your camera won’t be handicapped by the quality of the stadium’s lights.

The tradeoff is that you have to be aware of the location of the sun, which might mean having to shoot photos on the other team’s sidelines (Gasp!).

I find too many photographers have the mindset that they’re shooting for “their team” and therefore stay within the confines of “their team’s” side of the field, even if that means shooting a backlit player resulting in washed-out photos.

General rule: You want your back to be turned to the sun, not facing it. The result will be photos where the player has the most amount of light on him as he comes toward you, giving you the best-exposed photo.

That brings me to another point, positioning yourself to get the best photo you can with the equipment you have.

If you’re trying to get a shot of the offense, either a running back or a wide receiver, you’ll want to be ahead of the ball (probably 10 to 15 yards if you have a wide-angle lens, possibly more if you have a telephoto lens).

If you only have a wide-angle lens, you have to come to grips that you won’t get every shot, and that you can’t shoot a photo of something that happened at midfield and expect you’ll be able to crop later.

Patience is key.

You’ll have to wait for the action to come to you. The closer they are, the better.

I always think of it as wanting to fill your frame with as much action as you can.

Using a telephoto lens, you have more reach to get photos from further away, but my earlier point remains the same – fill your frame.

If you are looking for a defensive shot, you’ll want to be behind the offensive line typically 5 to 10 yards.

Basically you’ll want to be as close as possible to the action you want to capture.

In my next post, we’ll look into what camera settings you could use for a football game and what kind of images you can capture.

To recap basic ideas:

  1. Stadium light stinks; don’t rely on it. Make the most of the evening light.
  2. Pay attention to where the light is falling. Don’t be afraid to move around the field.
  3. Fill the frame and wait for the action to come to you.
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Ask an Expert Questions and Answers Photojournalism

Can the city charge a vendor fee to our freelancer for shooting pictures at a public event?

A freelance photographer has been helping me out for a few months at the weekly paper I run. We don’t have money to pay him, so he gives us photos and then sells them on his website after we get first publication choices. The city is now telling him, rather harshly, that if he shoots anything on city grounds and then sells the photos, he has to pay a “vendor fee” every time he shoots a city event. I’ve explained to them that he’s shooting for us, but they’re being stubborn. I want to tell them that as long as it’s a public event on public property, we’re allowed to shoot it and sell the photos. Then I thought I’d double-check the law on that with you guys. Can they force us/him to pay that vendor fee every time? If not, where can I point them in regard to press freedoms?

No. People generally have a right under the First Amendment to take photographs in public places without interference from the government (see this handy guide for photographers created for the National Press Photographers Association in 2005).

This has often been challenged – recent controversies include the Long Beach (Calif.) police chief saying he could detain photographers who take photographs without artistic value and several cases in which citizens made audio or video recordings of police doing work in public places, thus violating state eavesdropping or obstruction laws. However, the fact remains that taking photographs in public places, whether for newsgathering or other reasons, cannot be punished under the First Amendment unless the state can prove an overriding interest.

The vendor fee presents a tricky issue, however, for two reasons.
First, the government can create reasonable time, place and manner restrictions on speech if it is applied regardless of the content of the speech. These include fees such as permit costs for security for a parade. However, the restriction must be serving an important state interest, and it must be no broader than necessary to serve that interest. In 1992, the Supreme Court disallowed permit fees charged for a civil rights march in Forsyth County, Georgia, because the fees were too broad and ultimately reflected on the content of the speech. Because photography is protected expression, a similar analysis would likely apply to vendor fees; unless the city could prove that they were no broader than necessary and protecting an important government interest, they would fail the Supreme Court’s “intermediate scrutiny” test.

Second, local governments in Texas are limited in the kinds of fees they can charge and collect. These must be specifically outlined and authorized by statute. While some form of vendor fees may be permissible, the sort at issue here are dubious at best.

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Business of News

Ken Doctor offers insights on business models for news

If you’re following what’s happening in our business, you know that one of the big names today is Ken Doctor. He’s a leading news industry analyst and author of Newsonomics: Twelve New Trends That Will Shape the News You Get. OK, I can hear what you’re thinking: “I’m trying to get out a newspaper in the most difficult economic times in my lifetime for this business. The last thing I have time for is some media theorist.” I get it. But Doctor writes about trends that aren’t as far down the road as we would like to think – and he definitely has some insights that everyone in community journalism needs to be thinking about. At the Center, we frequently talk about these issues as the difference between hurricanes and tsunamis. Hurricanes announce their presence with wind and tide shifts and bands of rain. Tsunamis are different. They are a gigantic wall of water created by tectonic shifts in the earth. You can be on a beach in sunny weather and be totally unaware that just past the horizon a giant wave is headed your way. The tsunami has already hit the metros, but we see less evidence in community journalism. Nevertheless, it’s coming. And Ken Doctor is one of those people who’s writing about the changing business models brought about by the digital revolution. If you haven’t read any of his stuff, here’s a great introduction. In this article, he starts out talking about Netflix and goes ahead to draw parallels to the news business. He calls Netflix “a canary in the circulation coalmine.” Take a few minutes to look over this interesting piece on the future “newsonomics” of our business.

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Ideas for finding summertime wild art

One very common photo assignment around this time is the elusive wild art photo where the reporter or photographer is supposed to come back to the newsroom with this amazing front page photo.

Here are a couple of ideas of where you might go when given the assignment.

Parks and pools


While the city of Liberty doesn't have a public pool, it does have a small water park.

By this time, you've probability already run the photo of kids playing in the pool, but many community pools also have other activities such as swimming lessons and water aerobics. At parks, you might look for interesting angles on families enjoying swings or teeter tots. I'd suggest not shooting from eye level. Instead, try shooting from low on the ground (to get a clean sky background of a kid on a teeter tot), or up high as they enjoy a swing. Remember to have your press pass on and let the parents know what you're doing. Best times to find people is either early in the morning or late afternoon.

Schools


This was taken at the football fields at Cleveland High School before the start of a variety softball game. This little league team used the fields daily to practice since there is no park in Cleveland.

Sometimes families use school athletic facilities like baseball or softball fields to work one-on-one with their child. Those could make for good photos. Little league teams also tend to use open fields at high schools for practices. Best times are similar to parks and school.

Community centers


This was by far the strangest and coolest camp I went to this summer. This man in the community has been yo-yoing for more than 40 years and put on a camp to teach kids a fun pastime. Over the four-day camp he taught kids 12 tricks.

I found community centers to be full of wild art potential. From Yo-Yo camps to line dancing classes, they can provide several different opportunities at one convenient location. It wouldn't be a bad idea to run by your center once a month and get a copy of their calendar so you'll know what the center has going on that day.

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This ad-selling technique is FABulous

Benjamin Franklin was the original American advertising salesperson. Like many of the people in our industry today, Ben started his newspaper on a shoestring and used his entrepreneurial skills to build it one reader and one advertiser at a time.

As a good salesman, Franklin was tuned into what his readers and advertisers wanted. He had an intuitive understanding of the psychology of sales. In his popular Poor Richard’s Almanac, he offered the following advice: “If you would persuade, you must appeal to interest rather than to intellect.”

Ben knew what customers wanted to know: “What’s in it for me.” He understood the power of self-interest, that people buy for their own selfish reasons. Successful salespeople must demonstrate how their product satisfies these needs.

What we sell

As advertising salespeople, our job is to help our customers grow their businesses. We do not sell paper and ink — customers can get a much better deal on these commodities at Staples or Office Depot. What we really sell are customers.

We are in the eyeball business.

At its core, our business is all about helping people who have something to sell, connect with the people who want or need to buy that “something.” Our papers and websites are simply the packaging that our real product comes in. If I go to Best Buy and buy a new flat-screen TV, it comes in a big cardboard box carefully padded with oddly shaped blocks of white Styrofoam. I don’t really want the box, but I want the TV to make it safely to my living room.

Our product is the “box” that delivers what advertisers really want — customers, safely to their business. It is our job to help our advertisers understand this. No one wants to buy advertising; everyone wants to buy paying customers.

Why people buy

People don’t buy a sandwich because they want to help out the restaurant; they buy a sandwich because they are hungry. Most buying motives are not quite that simple — people don’t choose to buy a BMW simply because they need transportation. A Hyundai can move them from point A to point B just as effectively. The BMW also fills a need for comfort and an ego boost as well. Most decisions are made with the emotions and justified with facts.

“Feeling” that they are making the right decisions is more important to them than “thinking” they are doing the right thing. This means you need to position your product in a way that allows the customer to imagine how they will rewarded for buying an ad from you. If you can get them to visualize what your program will do for them, you will tap into the emotions that drive decision making.

New improved FAB

Most sales people have been taught to talk about features and benefits. Tell the customer about your product and what if can do. FAB selling takes this one step further. FAB is an acronym for Features-Advantages-Benefits. FAB is essentially a process of process of customizing your offering to the customer’s situation and needs.

FAB selling requires the salesperson to use good probing skills to uncover a customer’s problems and needs before attempting to recommend a solution.

Defining FAB:

  • Feature-A physical characteristic or attribute of the product or service.
  • Advantage-How the feature can help the customer.
  • Benefit-How the feature and corresponding advantage solves a customer’s problem or addresses a customer’s specific need.

Features describe the product. Advantages help the customer understand the product. Benefits make the customer see how the product can help them. Benefits make the customer want to buy from us.

Let say I was a car salesperson and I told a customer that a feature of the vehicle they were considering had a “turbo.” The “turbo” is a feature. Unless the customer is a real car nut, he or she is likely to think “So what!” The feature is meaningless to them.

Since I am a clever car salesperson, I decide to hit them with an advantage of the turbo. “A turbo significantly improves the acceleration of this vehicle.” Many customers will think, “I’m no drag racer. Why do I need that kind of pickup?”

Now it’s time to seal the deal with a benefit: “What this means to you is that when you are pulling on to the freeway with your kids in the back seat, you’ll have the power to merge in before a truck kills you.” The customer thinks back to a few close calls on the on ramp and taps into the emotional stress of a close call and thinks, “I need that turbo.”

I have seen this happen when I am out with our sales people. A rep will say “Our product is direct mailed.” When the customer doesn’t respond they may say “This means it reaches every home in the area.” Sometimes this will “click” with the prospect, but often it does not. The most successful reps drive home the feature and advantage with a benefit. “Ms. Customer, we are direct mailed so your ad will reach every home in the area so more people will see and respond to your ad, making your more money.”

“Making money” is ultimately what the customer wants to accomplish. By tying your feature to this need, you heighten the value of the feature to the prospect.     

Never assume customers “get it.”  You have to tell them why they should buy. Customers have a lot on their mind. Don’t make them have to figure out why they should buy an ad.

One FAB doesn’t fit all

Advertisers are as unique as fingerprints. No two prospects have the same needs. This is why you must ask good questions to reveal the customer’s needs and situation.

One customer may want to blanket the entire market with his message while another may be more interested in a targeted ad to a limited area. Some people may be interested in a coupon vehicle while other never discount. As the old saying goes, “You’ll never know, unless you ask!”

Being FABulously well prepared

You have a lot to think about during a sales call. When you are with a customer, ideally you should be thinking about their business and their needs. Since this doesn’t leave a lot of time to think about FAB, it makes good sense to do this ahead of time. Take the time to list all of the features of every product your sell along with the accompanying advantages and benefits. Many features will be offer multiple advantages and benefits. Here is an example for a racked product:

  • Feature—Demand distribution (Racked)
  • Advantage 1—people only pick up the paper when they want to read it
  • Benefit 1—no wasted circulation, so everyone who picks up a paper will see your ad so you will generate a better response and make more money
  • Advantage 2—Readers know where to find the paper when they have a buying need and will seek it out.
  • Benefit 2—Your paper is available to potential customers whenever they need it so you will reach customers when they are in the market and ready to buy so you will make more money.

Taking the time to write out the “FAB” for your products in advance means you will be prepared to respond when you discover a customer need. This exercise also helps you to think in terms of FAB. By writing out the advantages and benefits associated with each benefit, will help you to “connect the dots” for your customers on a call.

Conclusion

As sales professionals we get what we want by helping other people get what they want.

As we have seen, customers aren’t interested in the features of our publications, and advantages alone will not motivate them to advertise. Features and advantages are only effective when the customer see them in the light of a desirable benefit.

Resolve to never offer a prospect a feature or a benefit without including a meaningful, customer specific benefit and you will be FABulously successful.