How to approach advertisers who may be uncomfortable with advertising on your Web product

By Mel Taylor

Mel Taylor is founder of Mel Taylor Media, a digital consultancy specializing in online revenue strategy and training for local media. Mel is a highly rated and often provocative speaker/trainer with a 15-year background in Philadelphia radio, television and newspapers that includes on-air, sales & web management. Mel’s recent work includes Tribune Newspapers,, Clear Channel Interactive, Fox-TV, CBS Radio, GateHouse Media, Newspaper Association of America and various hyper-local publishers.