If an article on high school kids and their yearbooks seems a little off-topic for a forum on community journalism, think again.
What’s happening here? We have a traditional medium – paper and pictures. Something all of us grew up with and looked forward for a year to receiving. But today’s Facebook/Twitter/Websavvy crowd is less and less interested in a medium lots of us thought would never die. It’s not that they don’t care about reading about themselves and their classmates, or seeing their pictures. In fact, they are probably more interested than ever. They’re just getting that in different ways, and a yearbook delivery system for that interest seems archaic to them.
Some day soon, these kids will be our primary target audience. Will kids who have rejected yearbooks have any interest at all in an ink-on-newsprint product? Read about the yearbook trend in this Dallas Morning News story