Business of News Online advertising

Groupon expands to San Angelo

Groupon has just expanded to San Angelo. That means the site is now found in 13 cities in Texas and obviously, it’s beginning to move toward smaller markets. Other Texas cities that have Groupon sites are Beaumont, Fort Worth, the Rio Grande Valley, San Antonio, Dallas, Lubbock, Austin, Corpus Christi, Houston, Amarillo, El Paso, Midland/Odessa and Abilene. Groupon is just one example of the move of advertising dollars to digital direct marketing. Forbes magazine called Groupon “the fastest growing company ever.”

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.