Online news Paid content

Five questions to ask before you start charging for online content

During the last few months, we’ve seen more and more newspapers make plans to begin charging for online content — despite the lack of success most have had with paywalls. You may be considering the same thing. But before you do, take five minutes to read Michelle McLellan’s blog. She asks five questions that any newspaper should ask before it erects a paywall. This one’s worth your time.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.