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Innovation

You want cream and sugar with your news story?

Some newspapers and online news sites trying “news cafes” – sending reporters to coffee shops to interact with patrons. The model is a little different everywhere, but basically reporters go into a coffee shop with the permission of the proprietors and set up shop. They write, phone, do interviews. One even has a sign that says “the journalist is in.” The idea is to make the paper and its reporters accessible, to demystify the news process, and to connect with readers. The Poynter story has lots of hyperlinks to various places that are trying this, if you want to get more information on how it works.