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Online advertising

Ad experiment targets local, low-budget advertisers

This is definitely an advertising concept that I can see working for community newspapers. The Nieman Lab has a story op about MinnPost’s experiment with “real-time advertising.” They’re sort of a technologically-updated version of classified ads that are powered by micro-updates from businesses.

By Andrew Chavez

Andrew Chavez is a Web specialist at the Dallas Morning News. Before joining the News, he worked at the Austin American-Statesman and the Fort Worth Star-Telegram.