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Circulation

Small daily in Oklahoma defies circulation trends

We’re in the middle of a recession and unemployment is up and circulation is down.  But in Claremore, Okla., one small daily’s circulation is up almost 10 percent.  Publisher Bailey Dabney of the Claremore Daily Progress thinks lots of newspapers have lost circulation because they expect to do so. Here’s a quote from the article:  “Dabney said a common misconception from naysayers is that the public isn’t interested in newspapers, but he doesn’t take that seriously. ‘If you want to buy into the notion that nobody reads newspapers anymore, get a DUI,’ he said. ‘And see how many people call your momma wanting to know what it in the world is going on in your life that would have you get a DUI. It is just incredible the number of people that see everything in the newspaper.’”

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.