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TCCJ hosts sports coverage workshop

: Sierra Wells/TCCJ Contributor

 

Journalists from newspapers around Texas joined the Texas Center for Community Journalism (TCCJ) on Sept. 28-30 for a workshop about covering sports at community newspapers.

“The mission of the center is to provide training to folks like y’all, mid-level professional journalists who are out in the trenches doing the work. That’s our main goal,” TCCJ Director Austin Lewter said.

Eastern Illinois University Professor of Journalism Joe Gisondi started the workshop with a presentation about multimedia sports coverage.

He highlighted the importance of finding your newspaper’s audience. Whether it be on your website, Facebook, Twitter or Instagram, post where people follow and consume your content most.

“Too often we think of the website as the main feed, just like for the print edition. It’s not all about the print, it’s not all about the website,” Gisondi said. “It’s about wherever you can find them. Like back in the ‘80s and ‘90s, you could see newspaper boxes in every corner because that’s where people were.”

Gisondi also stressed the importance of visuals in sports reporting, such as photos and videos, because they aid in storytelling.

“We want to have a visual every time for a couple of reasons,” Gisondi said. “When you put it on Facebook, when you put it on Twitter, when you put it on social media, there’s nothing more unprofessional or clunky looking than to have your masthead of your paper as the main thing for your story. That doesn’t help tell the story.”

Professional photographer Brian Braun joined later and gave further insight into sports photography.

Throughout the rest of the workshop, multiple speakers discussed how to best cover sports events.

Denise Squier, the editor for the Burleson County Tribune, went over volleyball coverage, which journalists can struggle with due to the complex rules and terminology.

Squier thinks reporters need to understand the team structure and rules to adequately cover a game.

“It’s hard to write about something you don’t know anything about,” she said.

Hood County News publisher Sam Houston gave a presentation on how to rethink traditional sports coverage.

“Young people now, the last thing they want to do is take a vacation to California and go to Chili’s,” Houston said. “Anybody in here agree with me on that? They want to go to someplace that’s unique, different and special. That’s the mindset now.”

Houston says sports results in print newspapers are old news because people can receive that information online more quickly.

“That’s why you have Facebook,” he said. “That’s why you have online. People need it instantly. That’s where you want to drive it.”

Due to a recent cultural shift toward technology, Houston thinks it is important to exist not only in print but on online and social media platforms as well.

Lewter closed out the workshop by encouraging the journalists to put what they learned into action but only if it works with their newspaper’s dynamic.

“You’re not going to implement everything you learn. You’re not going to want to implement everything you learn,” Lewter said. “Some of y’all just listened to Sam talk for an hour and were inspired, and some of y’all were like, ‘that’s not going to work for me,’ and that’s fine. We’re not here to dictate what you do. We’re here to give you those ideas. I always said that if you come away from these things with one or two things that you can put into action, then it’s worth your time.”

The upcoming TCCJ workshop in November will cover social media marketing and harnessing the power of social media through community newspapers.

Founded in 2008, the TCCJ is housed at Tarleton State University and is dedicated to training community journalists at no charge to them or their employers.

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Who is the caretaker of your local newspaper?

Christa Wilson/TCCJ Staff

The warmup of summer has just begun during the first sighting of June.

School is out, but not for everyone. One classroom at the University of Texas in Austin was filled and bustling with ideas last week.

June 1-3 marked the calendars of many newspaper professionals, a crash course, and an opportunity for networking and sharing ideas.

These were the dates that the Texas Center for Community Journalism kicked off its Newspaper Management Bootcamp.

There were more than 30 participants at this year’s session. They represented papers from all over, some within the state, and some as far as Minnesota.

Gathering from all age groups and diverse backgrounds, they traveled to Austin. One thing brought them all together, a deep love and commitment for community journalism.

So, who are these people that write about the events in your communities week in and week out?

What are some of the problems that they overcome in their day-to-day jobs?

If you’d like to know the answers to these questions, read on.

What are some of the challenges that Community Newspaper Professionals face?

One of the battles that newspaper employees face is the fight to keep the papers expanding and growing. As technology continues to advance, newspaper owners and managers must collaborate and find new ways to grow and adapt.

The importance and necessity of community journalism has not changed, but the way that we consume our information has.

“It’s not tough times for the newspapers, it’s different times. How can we navigate and embrace these different times?” Austin Lewter, Director of the Center said.

This can be accomplished by “embracing the mundane,” said Lewter.

Diversity and inclusion are some additional important issues. There was also a discussion regarding the need for proper representation in newsrooms as well as in the stories journalists cover.

Alesia Woolridge, Juwan Lee and Soya Roberts-Woods participated in a panel discussion to address how the industry can bring more diversity into newsrooms.

Some very powerful and thought-provoking points were brought up.

The consensus was to hire people from various ethnicities and backgrounds as starting point to solving this problem.

The topic of trauma and covering traumatic events was also addressed. Listening to several discussions, I learned about the struggle that reporters and journalists face when covering tragedies.

There was an immense level empathy, care, concern and attentiveness involving this topic.

Sometimes local reporters may personally know the people involved in these catastrophic events, which can make reporting on them immensely difficult.

There was the ever-present dilemma between discretion and concern for the families involved, versus the need to inform citizens and the public about the incidents.

I overheard several people talk about their struggle with such issues and how it affected them both mentally and emotionally.

These are just a few of the dilemmas that community journalism professionals face on a daily basis.

These issues affect everyone differently and some make it their mission to find solutions to the problems.

Who are they?

They are pioneers.

Woolridge has some major accomplishments under her belt.

These include, being the first African American managing editor of two separate newspapers and later becoming the first African American publisher of both of those papers.

They have amazing stories.

Hugh Lewis of the Jefferson Jimplecute has interviewed some of the world’s most prominent political figures throughout his career.

This list includes, President Bill Clinton, President Barak Obama and Former Prime Minister Margaret Thatcher, to name a few.

They are writers, authors and businesspeople.

They need to be everything short of lawyers to keep up with liable and copyright laws.

“Every time you publish a story, you are taking a chance that you will get sued,” Dr. Chip Stewart said.

Stewart is an attorney, professor and former editor, who specializes in media law.

I learned this week that community journalists are the know-alls and be-alls of the business, yet still modest enough to scoop up trash next to the intern.

They are researchers and academics.

Jim Moser manages 32 community newspapers and is the equivalent of a data analyst.

He is working on an important research project with Kathleen McElroy, Iris Chyl, Christian McDonald and Christopher Assaf.

McElroy is the Director of the UT School of Journalism.

She also worked at the New York Times for 20 years.

Their project focuses on the vitality of community newspapers and planning for the future.

They are representatives.

They write stories on issues that are import to the community. They stand up for what they believe in and report stories that speak out on important issues like bullying, city council policies and racial inclusion, to name a few.

They are teachers and mentors.

Lewter inspires leadership by coordinating and bringing events like this one to life. He serves as the Director of the Center for Community Journalism.

He is also a newspaper owner and professor who helps mentor students by introducing them to community journalism and potential employers.

They are spectators.

They keep a watchful eye on the communities and its citizens. They are there to witness the outcome of your child’s sports games and their triumphs week in and week out.

These are just a few examples of what some of the journalists in your communities do, on top of keeping the public informed about what takes place every day.

This list could go on.

As I learned this week, the takeaway is that these individuals bring so much more to the tables of your communities than just local news.

They are invaluable members of your cities and towns. They are hidden leaders, whose job it is to be as unnoticeable as possible.

So, the next time you see your local paper’s journalist, reporter, editor or owner (yes, they do all the above), out in your community working hard to keep a watchful eye, maybe offer a quick thank you.

Just a little spec of advice from an intern who knew nothing about community newspapers six months ago.

I have since gained a serious dose of humility from shadowing these individuals and learning the secret identities of your local, friendly, neighborhood journalists.

Christa Wilson graduated from Tarleton State University in May with a bachelor’s degree in communications. She served as a student intern for the Texas Center for Community Journalism in her last semester as an undergrad.  

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Founding Director inducted into Texas Newspaper Hall of Fame

TCCJ founder Tommy Thomason was inducted into the Texas Newspaper Hall of Fame in June 2021 at the Texas Press Association 141st annual convention in Denton, Texas.

Thomason retired in 2019 after teaching and mentoring journalism students for 35 years at the Texas Christian University Department of Journalism/Bob Schieffer College of Communication and the Texas Center for Community Journalism. While at the Schieffer College, Thomason taught many courses in communication, writing, history of mass media, reporting and media ethics.

Before his career at TCU, Thomason was a sportswriter with the Little Rock bureau of the Associated Press and director of sports information at Ouachita Baptist University in Arkadelphia, Ark.

He served Dallas Baptist University as director of public relations and was a columnist, copy editor and contributing editor with magazines in the DFW metroplex.

Thomason graduated magna cum laude with a bachelor’s degree in journalism from Ouachita Baptist in 1970. He received a master’s degree and a doctorate in journalism from Texas A&M University-Commerce in 1972 and 1984, respectively. He also attended the University of Virginia and the Dallas Theological Seminary for additional graduate work.

Not only did he teach, he also applied and received $717,847 in grants over the years to support research, training and seminars. Of that amount, $509,247 was from the Texas Newspaper Foundation to conduct seminars for working journalists. Texas publishers, editors and reporters convened on the TCU campus to tackle issues common in community newspapers — refining reporting skills, utilizing the web, mobile journalism and newspaper design.

“Without question, forming the Texas Center for Community Journalism was the single best decision our Foundation has ever made. We had an idea; Tommy Thomason took it and ran with it,” said Larry Jackson, retired publisher of The Fayette County Record and Texas Newspaper Foundation board member.
Thomason has been a guest speaker at national and regional newspaper association workshops, a moderator, judge, panelist, advisor and consultant. He is the recipient of the National Teaching Award from the Poynter Institute for Media Studies, is listed in Who’s Who in the South and Southwest, Dictionary of International Biography, Who’s Who in American Education, Who’s Who in the World, Men of Achievement, Who’s Who in the Media and Communications, Who’s Who in Entertainment and Who’s Who Among America’s Teachers. He has also been a board member and held offices in many professional organizations such as International Institute of Literacy Learning, National Network for Education Improvement Initiatives and Freedom of Information Foundation of Texas.
Thomason is an author of nine books about journalism, one on music and a children’s book. He also has authored technical reports and academic papers over his career.

Thomason was inducted into the Hall of Fame by Austin Lewter, a veteran newspaperman who now serves as the director of the Center.