So here’s the quiz: Think of a media industry that’s facing real problems. The product of this industry used to be commonplace – everybody knew about it and pretty much everybody used it. Then a new medium came along with a significant challenge – people were getting the output of this industry easily, in their own homes, quickly on demand…and it was free! The industry asked what would happen when people could access for free what they were selling. Predictions for the future were understandably dire. And here’s the kicker – this isn’t about newspapers. It’s the music industry. Read Brad King’s take on why newspapers are wrong to circle the wagons and determine that they must make the square peg that is the old business model fit into the round hole of new media.