Newspapers ads still send consumers to the store

Here’s a statistic to share with your advertisers: Newspapers are still the main medium that influences the buying decisions of 59% of adults. That’s according to data released by NAA, which contain a wealth of interesting stats about how newspapers readers are affected by advertising. The first link, to MediaPost, has some analysis with the highlights of the data. The second link is to a news release on NAA’s site with the numbers.

By Andrew Chavez

Andrew Chavez is a Web specialist at the Dallas Morning News. Before joining the News, he worked at the Austin American-Statesman and the Fort Worth Star-Telegram.