Gone are the days when Americans got their news from only a few sources – maybe TV, a big-city paper nearby, and a community newspaper if they lived in a smaller town. The latest Pew survey, Understanding the Participatory News Consumer, shows that only 7 percent of Americans get their news from a single media platform on a typical day. Some 46 percent get their news from four to six platforms a day. The Internet keeps gaining as a news source – it is now the third most popular news platform, behind local TV news and national TV news. Where are newspapers in the American news diet? 78 percent get news from local TV, 73 percent from a national network or cable network; 61 percent online; 54 percent from radio at home or in the car, and 50 percent from a local newspaper. You can get a digest of findings at the Web site above and download a pdf of the entire survey at that site, too.
Categories