Business of News

Mixed news from NAA on ad revenues

New advertising figures are now out from NAA, and it’s a mixed bag of news. On the positive side, there was a 4 percent increase in print employment advertising, and newspapers attracted nearly two-third of Internet users – more than 111 million unique visitors in April. On the downside, total print advertising revenues fell 9.5 percent in the first quarter of 2011. And overall, print revenues are down $10.5 billion from 2006. The figures also showed that digital is now nearly 15 percent of total newspaper advertising revenues.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.