Facebook Social media

How your paper can make the best use of your Facebook page

A few years ago, most of us thought of Facebook as something our kids were into. And now, here we are, with a Facebook page for our paper – and lots of us are still trying to figure out how to make the best use of social media in covering the news. If that sounds like you, check out this article in the blog Journalistics. Writer Kim Wilson gives eight ways your newsroom can make better use of Facebook. And it’s practical stuff, like always including a link with your post, posting every two hours, reading and responding to comments, and the like. And do you know what’s the best time of day to post to take advantage of Facebook’s peak times? Check out this article to find out.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.