OK, you need some good news amidst all the gloom and doom about newspapers. We had to go to England to get it, but here it is: A study in Great Britain said that newspapers have one major advantage – consumers trust us more than any other medium. And in community journalism, where people actually run into us at the Little League game or singing in the church choir or buying nails at the hardware store, there’s probably more trust than what showed up in the Brits’ study. The research showed that 66 percent trust newspaper advertising as “informative and confidence inspiring,” vs. just 44 percent who feel that way about TV and only 12 percent who’d agree to that for Internet advertising.
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