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A psychologist’s advice on paid online news

Steve Outing’s latest column on E&P’s site goes into detail with a persuasive psychologist on the psychology behind paid content. His expert is Dr. B.J. Fogg, an expert in how technology can be used persuasively and the head of Stanford’s Persuasive Technology Lab. “Often, it seems like the CEOs of newspaper companies are talking only among themselves,” Outing writes, “and not thinking about what the online news consumer wants — or is willing to accept.”

By Andrew Chavez

Andrew Chavez is a Web specialist at the Dallas Morning News. Before joining the News, he worked at the Austin American-Statesman and the Fort Worth Star-Telegram.