You can choose as to whether this is a half-full or half-empty glass. A survey just released by Cribb Greene and Associates indicates that 51 percent of 239 smaller-market publishers surveyed believe ad revenue will be up next year. But that’s down from 71 percent in the spring survey. This survey is certainly worth checking out as an indication of what publishers are thinking. Other interesting stats: 43 percent would consider outsourcing printing, up from 32 percent; 50 percent believe profits will be the same or better as in the past; and 86 percent believe their local economies are improving or stable. Cribb Greene is the oldest newspaper and publication brokerage in the nation.
Categories