Check out this handout from NAA that details what the organization considers 10 truths about newspaper circulation. The interpretation of some of their points will be debated, but this one-page handout will make a great addition to advertising pitch books — it basically gives the reasons why newspapers are still a great buy for advertisers, print and online.
Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.
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