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Community Journalism

Good news: 73 percent say they read community newspapers

Here’s some good news to help you face the new year with optimism: The National Newspaper Association has released results of a new study that shows (insert drum roll here) – 73 percent of people in smaller communities say they read their local newspaper at least once a week. And they’re not just skimming; 78 percent claim that they read all or most of their newspaper. What else? Readers share their paper with 3.34 persons (let us know if you find that .34 of a person), 41 percent keep their paper for six or more days, and they spend 37.5 minutes reading their papers. The study surveyed readers of papers with circulations of 8,000 or fewer.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.