Mel Taylor shares a smart strategy Google is now using, one that could easily be adapted by Texas community newspaper. Instead of cold-calling, Google offering local business a chance to schedule free photo shoot.
Google sends a professional photographer to take shots of business, then uploads them into Google Places and Google Maps. Mel notes: “GREAT way to start relationship with small business operator (then upsell them later).” Sounds like a good way to start a relationship with businesses that haven’t advertised before.