Chuck Nau, of Murray & Nau Inc., discusses changes in the online advertising market — in radio, local television and direct mail — and how they’re changing the advertising game for community newspapers during the Keys to Growing Online Advertising Revenue workshop at Texas Christian University on October 29, 2009.
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Changes in the online advertising market that you need to understand
- Post author By Chuck Nau
- Post date November 17, 2009
By Chuck Nau
Chuck Nau, of Murray & Nau, Inc., is a publishing consultant with more than 25 years of experience, having served the Seattle Times, Knight-Ridder Newspapers and the Chicago Tribune in a number of management, marketing, media and sales capacities.
Nau’s work as a publishing consultant includes clients who are newspapers, publishing associations and niche publications. His practice enables him to put his wide range of publishing experience to work for publishers, sales management teams and senior managers on both a day to day and special project basis. He has assisted clients as a management consultant, sales trainer, facilitator and coach/mentor in advertising, circulation and marketing areas.
In addition to his consulting practice, Nau has spoken to and conducted workshops for a number of national publishing groups, state press associations, and newspaper organizations throughout North America. He has written a series of columns covering topics in advertising, management, marketing, and sales which have appeared in various newspaper industry and press association publications.
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