Categories
Community news

East Texas communities welcome new newspaper

HAELEY CARPENTER/Texas Center for Community Journalism

Community newspapers do more than just report the news. They connect communities by building trust and fostering relationships.

When the newspapers around Bullard, Texas closed in 2018, the community suffered.

Luckily, Shawn Larson has a plan to change that.

A year ago, Larson was driving through the area and saw a billboard for recent high school graduates and thought that is the kind of thing you would read in a newspaper. He then made the discovery that there were no newspapers to cover anything, much less the local graduates.

He has created ETX Bell with the help and support of his family. The news service will be based in Bullard, but will cover areas from Loop 49 to Jacksonville. The name comes from looking at those areas on a map.

“My wife, when she was looking at the initial coverage map of what we are going to do. She saw a bell. And you know the old idea of the Newsies ringing the bell and all of that kind of stuff,” Larson said.

He has plenty of experience in journalism but missed owning his own company. He and his son Joshua are spearheading this new project and, while it is a family business now, it won’t be for long. They are actively looking to expand their team.

“The funny thing is, is anytime you lead a business or own a business, I mean, the fact is, your family is an integral part of that,” Shawn said. “In past seasons, my wife has worked for me, as you know, doing secretarial work… I don’t know that she wants to be that in this season, she’s a she’s a school bus driver, and really enjoys doing that and teaching and stuff.”

Shawn’s son, Joshua, is a motivated learner, enrolling in different certifications and teaching himself how to build media presences for clients. His role in ETX Bell is to meet community members where they are.

“We’re bringing in kind of a hybrid approach, where we’re going to be both for the digital people who prefer digital and the people who prefer having the actual paper in hand,” Joshua said.

ETX Bell will even have additional content for some news stories for people to continue learning about the articles they read in the print edition.

Print editions will be weekly but their website will be updated regularly to keep the community engaged between prints. This is to give the best possible product to the community and keep a timely account of events in the area, Shawn said.

“Our focus coming in, it’s going to be really to provide the value first,” Joshua said. “Over anything else, and make sure that the community gets what they need and what they want out of a newspaper, which is community engagement and building the community. More than just choosing for the stories that create drama or whatever.”

The focus is, of course, on the community and the ETX Bell will cover it all.

“[We’re] gonna be at all the community events,” Shawn said. “Yes, we are also going to be holding those local leaders accountable, yes, if there’s something bad that happens in the community, we’ll cover it but at the end of the day the goal is to make this a community newspaper.”

With value comes quality, and Shawn acknowledges and hopes that everyone in the community sees too, that this is a process. The Larsons are committed to quality but at the end of the day they are only human as well.

“Will there’s likelihood we’re going to misspell a name, or we’re going to make a mistake or whatever, but we are continuing to improve, and our goal is excellence in general,” Shawn said. “Our hope is to not just provide somebody a product, but provide somebody a good product, and at the end of the day, that’s our hope. I mean, we’re more than a product, [we are] a community connection.”

The Larsons are not restarting the old newspapers but rather building from the ground up which is not an easy task.

“To be able to start something new, we could start it the way we want to and the way that, you know, with a fresh, new vision, but with it also comes the challenge of building, completely rebuilding trust, and that’s kind of where we’re at in this stage,” Shawn said.

Small town communities are built on the trust and relationships. After all these years without a news product, the people in these towns are weary to trust again, but the Larsons are working hard to connect with them.

“The business owners, I’ll say, have been supportive once they kind of get to know that we’re actually around, we’re actually doing what we’re saying,” Joshua said. “And that’s why I would say laying those initial foundations is extremely huge, because the business owners; you can see it in their eyes. You can see it when we first make contact with them, they’ve been hurt from other traditional news sources or the lack of because they don’t know if they can trust us or not. And so after we’ve come back a couple times, shook hands, made connections, provided value where we possibly could, you can immediately start to see the tons of life come back into their eyes.”

When building connections in communities, meeting people where they’re at is important. And it’s the same with delivering the news, which is where Joshua comes in.

“Whenever I was living down here, I was planning on creating my own media company, and whenever my dad was like, ‘Hey, I’m planning on doing this newspaper. Can you help me?’ It’s like, ‘Well, absolutely, that’s kind of what I was planning on doing already.’ So it was very much a calling to just be able to help and provide wherever I could,” Joshua said.

While Shawn has a history working in the media with things like website design and SEO, Joshua is bringing in a more specialized skill.

“With Joshua doing what he’s doing, one of the things that we can provide advertisers is more of a full experience for them. So instead of going in and asking them, ‘Hey, do you want to buy this ad?’ we can go in and we can do video, we can go in and provide social media content,” Shawn said. “Ads are great, and they’re really, really good for branding, but we are able to truly provide kind of a complete package, give them what they need.”

Each business, government, and person in these communities are different and the Larsons are focusing on remembering that each person in the community is just that: a person.

“We’re trying to change the mindset of putting people into these boxes, and instead really understanding that people need a community newspaper, because that’s what a community is, is connecting people where they’re at,” Shawn said.

While technology advancing will help bridge the gap between members of the community, Joshua firmly believes that artificial intelligence is a tool because it cannot do what humans do. Their goal as a news source is to connect with people and be creative and AI simply can’t do that.

Joshua said that they will use it as a tool like they use Adobe and Canva as tools, but AI will only be to help with the workflow, it will produce the content for them.

They plan on doing the work themselves and sticking around for a while.

Before the previous Bullard newspaper ended, it was growing towards 150 years of serving their community and that is the goal for the ETX Bell.

“Our plan is to be here long term,” Shawn said. “No matter what that means, we will. Our commitment is to see this through and to provide a good source of news.”

They are just getting started, though, and are looking for the first 500 subscribers to start building a foundation. Their first 500 subscribers will get $20 off the original price of $67 a year. Their billing is yearly but the newspapers are weekly.

The Larsons are in East Texas communities to connect and inform the people further. The local governments have been in full support.

“The local governments have really seen the dry well when it comes to the news and a trusted news source, and so they’ve been some of our biggest supporters,” Joshua said. “[They] see what we’re providing and see what we want… They see what’s going to happen and see what we can provide.”

Governments and businesses are a huge part of the community, but the ETX Bell will give everyone a voice.

Categories
Community news Front Page

Non-profit saves another Texas community newspaper

BY: Lizzie Guajardo

Local news in Lindale is not going away any time soon.

An Irving based non-profit media company operated by John Starkey is now operating the weekly newspaper there.

The Lindale News and Times announced last month it would be closing after 124 years of serving the community.

That’s when Starkey swooped in.

His company, Rambler Texas Media, boosts a non-profit structure will tie the newspaper more closely to the community because it will be owned through community sponsorships.

Two weeks after the closure announcement, the rebranded Lindale News rolled off the press and onto racks and mailboxes once again.

“Ultimately, it creates an overall business model that helps everybody,” Starkey said. “That’s what we are trying to do when we donated our paper, we took on a mission of trying to make it everything. An improvement for the whole community, the whole newspaper industry.”

This is not Starkey’s first non-profit newspaper project. He is working with two other newspapers that moved to the non-profit model to keep their doors open.

Starkey owned and operated The Rambler in Irving for 20 years before making the change to a non-profit model in January 2023. He then used this same tactic six months later to save the Ozona Stockman.

Rambler Texas Media serves as the non-profit management company of the three imprints.

Starkey is always looking for ways to better this program and apply a non-profit model similar to those used in other industries, such as radio.

“For the local small community, the newspapers are desperately needed to be saved,” Starkey said. “It starts with rescuing the newspapers that are in the most jeopardy. For us, that’s the ones that are closed or are closing.”

Starkey says he is aware of three other local newspapers that could be closed by the beginning of next year. His goal is to create a non-profit business model that can be used by community newspapers to keep them open, so they can continue to consistently publish positive news about their community that is available not only locally but worldwide.

“If we can pull this off in Lindale, it would mean that we have started to form a system that can walk into a small community newspaper and do a revamping of it in a matter of week,” Starkey said. “This would be the second one we have done.”

As Starkey continues to work with newspapers, he wants to test practices to see what works best and then share them in the industry. His hope is that the next generation of journalists will come in and continue to change the newspaper industry for the better.

Categories
Community news

Reflections after a decade in community journalism: It isn’t supposed to be easy

I am entering my second decade at the helm of the Whitesboro News-Record.

Granted, I’ve left a few brief times and come back, but all roads have led us back here.  This January will mark the 11th anniversary of my first being named the editor and a lot has changed for me in that time.

We have one more child than we did back then and the twin babies we had back then aren’t babies anymore.

I managed to earn a master’s degree along the way.

We were able to buy a house.

I am the only face in this office that was here when I first started more than 10 years ago.

Time marches on.

I thumb through the archives each week and see the faces of people we’ve lost over the past 10 years. I was blessed to have known them all.

I think ahead another 10 years and choke up at the number of beloved community members we hold dear today who won’t be there with us then.

The community newspaper does a few things: We report on births. We report on graduations. We report on marriages. We report on deaths. We report on all the highlights in a person’s life. We tell the stories of the people with whom we share our corner of the planet.

We do all these things together with you. We live, love, grieve and grow together, as a community.

It is these connections that keep me in this business.

It is these relationships I hold so dear. Life is short and we must cherish each other.

I was reminded of this last Wednesday when the police scanner reported a seven-car accident on Hwy. 377.

It was pouring rain and we hadn’t gone to print yet. I knew what I needed to do.

I’ve covered too many of these scenes, but never one quite like this. It was dark, and wet, and cold. There was wreckage everywhere and I couldn’t make sense of it.

Over the years I’ve developed a habit when walking onto an accident scene where I know someone has lost their life.

I find a first responder I know well— a familiar face— and I ask, “Is it anyone we know?”

Too often, it is.

This is where the lines of objectivity in responsible journalism can get skewed by emotion.

And this was the case last week. There was a man declared dead as a result of this massive pile-up. I found out later I knew him.

Albeit, years ago, but I knew him.

He was a high school boss. I hauled hay for him and fed his cows on occasion.

I even once sold him a piece of furniture I had built.

It’s times like these covering the news in your community hits home.

It’s certainly not the first time it’s happened either.

As community journalists, we sometimes must report events that are the absolute low points in someone’s life. And it is often people we know.

I hesitate to offer examples about each and every one of these experiences in the course of my career— in the spirit of not reliving them, but they are plentiful and they are hard to deal with.

This job can leave you feeling physically beaten at the end of a day.

The degree of tragedy in which you encountered with a given story can correlate to this beating.

I have been left feeling like I’ve literally been kicked in the gut more than once.

Maybe I internalize the pain of others too much. Maybe I feel guilty about having to make news of their sorrow.

Maybe I wish all news was good news.

Last Wednesday was one of these times.

After we put the paper to bed that night, I couldn’t rest my thoughts.

I took pen to notebook and jotted down a few words:

“And just like that, the emergency scanner goes off. Seven car pile-up on the highway. At least one deceased. Calling for the jaws of life. Not enough ambulances available. Bystanders pitching in. Performing CPR. And the community newspaper is there to document it all. The hard work of heroes and the sorrow of families. Seven lives changed forever and at least one life ended. I’ve been doing this a long time and it will never be easy.”

That last sentence got me.

“Will this ever be easy?” I asked myself.

Almost immediately I answered myself, “It can’t be easy. I can’t let it become easy.”

The day this becomes easy is the day I’ve lost empathy for people in times of sorrow. The day we lose empathy is the day we need to be doing something else. We can’t serve our communities properly without proper empathy.

No matter your line of work, no matter your passion — we all have an effect on the people we serve. Our community. Our tribe.

No matter your work, you serve. We were put here to serve others.

The day we lose our empathy is the day we cease to serve.

Don’t lose your empathy. Service is not supposed to be easy.