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API report offers ideas on generating online revenue

There was a meeting in Chicago last week of top newspaper executives to talk about paid content. They heard a number of pitches from entrepreneurs who suggested new ways to generate online revenues. The link above will take you to a Newspaper Economic Action Plan prepared for the meeting by the American Press Institute, offering recommendations on charging for online content. There are all kinds of ideas here, some you may like better than others, but definitely worth your time to check them out.

By Kathryn Jones Malone

Kathryn Jones Malone is co-director of the Texas Center for Community Journalism. She began her career as a staff writer at the Corpus Christi Caller-Times, then worked as a staff writer for the Dallas Times Herald and The Dallas Morning News; as a contract writer for The New York Times; as a writer-at-large for Texas Monthly magazine; as editor of the Glen Rose Reporter; and as a freelance writer for numerous state, regional and national magazines. She teaches journalism at Tarleton State University.